courtney peffley

Junior Account Executive



Courtney Peffley

“Would I rather be feared or loved? Easy, both. I want people to be afraid of how much they love me.”
– Michael Scott

Courtney Peffley is a 2014 graduate of the University of Tampa’s MBA program. She also earned a B.A. in marketing at UT and played varsity soccer, receiving numerous scholar-athlete awards. A Pennsylvania native, Courtney is a self-proclaimed “cat lady” with two felines she accidentally inherited.

She began working with MIC as a Social Media Marketing Intern before coming aboard full time in 2014 and continues to progress on the Accounts team. As Jr. Account Manager, she assists Account Managers in managing and retaining accounts, and Account Executives with the daily organization of internal projects, often playing a lead role. As the primary liaison between clients and the creative team, she writes clear and concise creative briefs, ensures all work is executed accurately and on time, and that brand guidelines are followed. She also collaborates to develop and report appropriate, accurate analytics.

Courtney hopes to one day run a marathon and backpack through Europe.

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Courtney's Latest Blog Posts

failing-social-media-marketing Why You’re Failing at Social Media Marketing - It’s no wonder companies are hopping on the social media bandwagon considering there are 2.789 billion people actively using social media. Not to mention social...
You should be on Facebook If You’re Not on Facebook, You Should Be - Today’s digital world is filled with so many social media platforms. Especially if you think about now compared to the days of Myspace and AIM....