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The Art of Applying for a Marketing Job

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I love being an employer, and I love hiring. I love the process of creating an ad for a position, carefully reviewing all of the submissions, and narrowing the field to those who might potentially be the right fit. I love conducting phone, Skype and in-person interviews, and I especially love the moment when I get to offer a job to that one outstanding candidate. It’s a lengthy process that I take very seriously, and my investment of time invariably pays off as we continue to add remarkable talent to our growing team.

There is, however, one aspect of the hiring process that I despise. It makes me crazy when a candidate doesn’t follow the simple instructions included in a job posting! I don’t know if it’s laziness, haste, lack of attention to detail, or something else, but any one of those things is a strong reason for me to immediately put a submission into the “NO” pile.

Capturing the attention of a potential employer is an art and requires much more than just emailing a resume. Applying for a job with a marketing company is even more of an art, because it’s the candidate’s very first opportunity to show the employer who they are and how they would interact with the company’s clients and team.

Show me excellence. Show me attention to detail. Show me you did your homework and that you really do have something great to bring to our team. Follow instructions. But stand out. Market yourself!

About The Author

Cheryl Parrish
Cheryl Parrish is President & CEO of Marketing In Color with a 25-year career in marketing and advertising, nearly all of it as the owner of firms in Connecticut or Florida. She is driven to engage candidly and fruitfully with clients from virtually any industry, and to lead her team both in crafting branding strategies and creating new friends and believers in MIC’s marketing philosophy.
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