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Stop Ignoring Instagram! Your Brand Needs It When it comes to social media, we know how challenging it can be to keep up with all the platforms. And while not every social platform is a perfect fit for your brand, Instagram is becoming a good choice for many companies. If your business isn’t already on the mobile-based photo and video sharing social network, here are three reasons to re-consider. Brand Engagement is Higher One of the main goals of social media is to get people talking, and Instagram’s per-follower brand engagement is higher than any other social network. A recent study by Forrester Research found Instagram posts generate a per-follower engagement rate of 4.21% – that’s 58 times higher involvement per follower than Facebook and 120 times more than Twitter. Instagram has been...
meet fermin portilla featured image Meet Fermin Portilla, MIC’s Newest Graphic Designer When it comes to social media, we know how challenging it can be to keep up with all the platforms. And while not every social platform is a perfect fit for your brand, Instagram is becoming a good choice for many companies. If your business isn’t already on the mobile-based photo and video sharing social network, here are three reasons to re-consider. Brand Engagement is Higher One of the main goals of social media is to get people talking, and Instagram’s per-follower brand engagement is higher than any other social network. A recent study by Forrester Research found Instagram posts generate a per-follower engagement rate of 4.21% – that’s 58 times higher involvement per follower than Facebook and 120 times more than Twitter. Instagram has been...
The Basics of Marketing Automation What is Marketing Automation? Marketing Automation comes in a lot of flavors, from basic email automations to entire site re-designs, and it’s built upon what you know about your customer and what you want them to do next. It helps businesses and marketers step away from the shotgun marketing approach of the past, and provide a more 1-to-1 communication with leads and customers. Hubspot offers a great example and explanation; At its best, marketing automation is software and tactics that allow companies to buy and sell like Amazon — that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. See Also: Infographic: The Marketing Automation Checklist How does it Work? The MAP (Marketing Automation...
Meet Simon Faulkner, MIC’s Newest Producer When it comes to social media, we know how challenging it can be to keep up with all the platforms. And while not every social platform is a perfect fit for your brand, Instagram is becoming a good choice for many companies. If your business isn’t already on the mobile-based photo and video sharing social network, here are three reasons to re-consider. Brand Engagement is Higher One of the main goals of social media is to get people talking, and Instagram’s per-follower brand engagement is higher than any other social network. A recent study by Forrester Research found Instagram posts generate a per-follower engagement rate of 4.21% – that’s 58 times higher involvement per follower than Facebook and 120 times more than Twitter. Instagram has been...
Stop Ignoring Instagram! Your Brand Needs It When it comes to social media, we know how challenging it can be to keep up with all the platforms. And while not every social platform is a perfect fit for your brand, Instagram is becoming a good choice for many companies. If your business isn’t already on the mobile-based photo and video sharing social network, here are three reasons to re-consider. Brand Engagement is Higher One of the main goals of social media is to get people talking, and Instagram’s per-follower brand engagement is higher than any other social network. A recent study by Forrester Research found Instagram posts generate a per-follower engagement rate of 4.21% – that’s 58 times higher involvement per follower than Facebook and 120 times more than Twitter. Instagram has been...
meet fermin portilla featured image Meet Fermin Portilla, MIC’s Newest Graphic Designer - It’s rare to find someone who has the design skills for print, web, and illustration. But MIC’s newest Graphic Designer, Fermin Portilla, possesses all of...
The Basics of Marketing Automation - What is Marketing Automation? Marketing Automation comes in a lot of flavors, from basic email automations to entire site re-designs, and it’s built upon what...
Meet Simon Faulkner, MIC’s Newest Producer - Our video production department has been redesigned and upgraded with additional equipment, and the department’s roster of talented people is also growing. Most recently, Simon...
Infographic - 2016 The Year in Colors - Featured Image 2016 The Year in Color - As 2016 winds down, we’ve been thinking in color to create this vibrant recap of the year. Enjoy!   To download this infographic, click here!  ...
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