Standing out in a noisy world can be extremely difficult. Fighting for the attention of your customers among your many competitors can be tiring. When looking to differentiate yourself from the common tweet, Facebook post, or Instagram picture, blogging can be your golden ticket.
Blogging has been around for quite some time now, and while some companies are adopting this into their marketing strategy, others remain hesitant. For those of you who choose to ignore blogging all together, the time to change your ways is now! Blogging is like doing the laundry – no one really wants to do it but eventually, it needs to be done. Once your company gets in the swing of things, blog writing will become much easier and you will have an advantage over your competition.
Take the Time
Blogging takes time, no doubt. A blog’s length can be anywhere from 300 to 1500 words depending on the topic and the audience you are trying to attract. This seems like a lot when compared to a tweet having a max of 140 characters. However, blogging is another way to increase your brand’s visibility and exploit an alternative platform to communicate with customers. Blogs also make your company more relevant and reputable, as well as increase your site traffic.
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Blogging to the Top
Blogging is a great way to share positive information or news about your company. It gives your company a personality and allows your viewers to see what your company values. This content is a voice in your viewers’ ear that is proven to show results, especially when it comes to building up your site’s SEO. Company sites gain 55% more visitors due to company blogs, according to this infographic. Blogs also give sites 434% more indexed pages, increasing the visibility of a company in search engine results. So now, your company is rising on the search results.
Keep it Consistent
Remember once you’ve launched your company’s blog, posts need to be made on a consistent basis. When first starting to make blog, posting once or twice a month is a solid start. When you become more comfortable with writing and sharing content, the ideal number of posts can increase to two or three times per week. This establishes consistency and makes your company more relevant. Also, it provides more content for sharing. You can share it not only on your website and social media platforms, but employees can share your content, and then their connections – the snowball effect, working in your favor.
Blogging is a way to share your expertise in an area while adding your own creative flair to that topic. So make it fun and something that your viewers find valuable and interesting. After all, if you are sharing the same content as everyone else, you are not standing out. So what are you waiting for? Start typing away.