Reasons and More
So while a few of my co-workers have touched on things like Reasons To Blog and a really cool infographic about blogging in general, I thought it might be helpful to go into a little more detail about blog platforms, and when and how to use them. And while it seems that there are too many systems out there to choose from, there are some that stand out from the crowd and are worth looking into. But first, you’ll need to take a step back and take a moment for some self-reflection. Answer this question for yourself: What is the purpose of my blog? Is it a personal diary where I’ll talk about myself and things that have happened to me? Will I use it to showcase a hobby or specific talent I have, like photography, painting, or music? Or am I using it to give customers and clients insight into my company and its culture? Beyond your personal ideas as to which platform is best, the way you blog can help determine the best one for you to use.
You May Also Like
- Branding Your WordPress Site - Presentation Matters It has been stated on this very site previously: Your brand is your business, and your business is your brand. And your brand is...
- The Importance of Having a Knowledge Base - Let me just start by saying that the term Knowledge Base was not created by a marketing company like ours. If it had been, it...
Easy to Use
There are a lot of popular blog platforms out there today, and they each have strengths and weaknesses when it comes to what they are capable of. And how easy a blog platform is to use will actually depend more on how you plan to use it than what its feature list says. For example, if you’re using your blog to showcase your drawing or painting skills, an “image focused” platform like Tumblr.com might make more sense, as the site is really built around the ability to quickly display and share images with visitors. But businesses can utilize these features as well. The shoe company Vans has a great Tumblr blog which they use to showcase the style and culture of their brand. But if you’re using the platform as more of a personal diary, then Blogger.com may be more to your liking, as its simple interface makes posting to your blog a breeze. And since it’s a Google property, you’ll also get the added benefit of all of Google’s tools and tracking capabilities to see how popular your blog is, and to help you better market it. And who’s to say you can’t use those tools to turn your blog based on your personal passions into something more? That’s just what happened to Kelly’s Kloset, where a hobby site turned into a fashion blog!
See Also: Branding Your WordPress Site
Full of Features
Saying that a blog platform is full-featured may also seem like saying it’s complicated and hard to use. And while that may be true in some cases, the platforms shown here are anything but difficult. One of the best platforms for blogging is also one of the most popular. From personal sites to company blogs, WordPress.com is one of the most feature rich blogging platforms available today. Whether it is your grandmother’s knitting site or busy news channel’s blog, WordPress has all of the features that any user could need, with more being made available on a regular basis. WordPress has lots of plugins available to add special features to your site, as well as hundreds of themes available to customize the way that it looks. Strong and solid, WordPress currently powers over 20% of all websites on the internet, so it’ll be able to meet your business or personal needs. Another strong player in the business field is Squarespace.com, which has built in functions for easily adding e-commerce components to your Squarespace site. So whether you’re Dreaming With Jeff or looking to sell your artisan handcrafted popsicle stick coasters, Squarespace has the tools you need to reach your customers.