WWhat’s a blog, besides a rather clunky-sounding abbreviation of web log? A blog is a multi-purpose tool, one that personalizes your company’s presence on the internet; establishes authority in a subject or subjects of value to you and your clients; and draws potential new business to your website in greater volume by improving search engine ranking. Marketing In Color blogs regularly for many of our clients, as well as ourselves. We’ll work with you to develop a blogging strategy and ideas for content, then we’ll write fresh, engaging, search-friendly posts that help keep visitors finding and returning to your website.