Sign Up for Our Newsletter!
Evergreen Wellness Featured Image Reinventing the Golden Years Creating an Entire Company from the Ground Up Normally we here at Marketing In Color help our clients with their respective marketing needs. But for Evergreen Wellness, we actually created the company, starting with the elevator speech: Evergreen Wellness is a resource for helping people 55+ enjoy happier, healthier lives by promoting a holistic approach to wellness. We host entertaining live events along with an informative website, where people have fun learning how to make healthy lifestyle choices. Our elevator speech was one of countless tasks required of a startup. We also came up with the company name, logo, positioning, and too many marketing materials to count. Not to mention the website. MyEvergreenWellness.com Because Evergreen Wellness is a resource, a huge part of our offerings...
Naviga Case Study Featured Image Helping a Search Firm Find the Right Brand Overcoming Misperceptions Since 2002, Naviga has served prestigious employers nationwide with sales and marketing talent acquisition. As the economy began to pick up pace in early 2014, they wanted to capitalize on the rising demand for top talent. In order to do this, they first needed to overcome the perception that they were a small “boutique” shop. Their brand needed to reflect a robust, full-service professional firm with reach across North America. 
 Creating a Brand That Stands Tall Marketing In Color was up for the challenge, and conducted an extensive exploration of Naviga’s brand and competitive set, including an in-depth workshop with the firm’s entire staff. We then developed a new logo, tagline, website design, and more to convey a sophisticated, modern, and consistent...
The Villages Case Study Featured Image Showing Off Florida’s Friendliest Hometown Helping The Villages Thrive For nearly 20 years, Marketing In Color has helped The Villages, Central Florida’s premier retirement community, with its marketing efforts. From video production to digital initiatives and everything in between, we’re very proud to have helped The Villages not just grow, but thrive. Today, it’s the largest master-planned community in the United States and home to more than 110,000 residents, ranked by Forbes Magazine in 2012 as the fastest-growing small town in America. Using the Power of Video One of the ways we’ve played a part in helping The Villages grow into the multi-billion dollar corporation it is today is through video – what many say is the most powerful sales tool in today’s digital world. And what better way to...
CordaRoys Case Study Featured Image Putting CordaRoy’s on the Map – and in the Tank CordaRoy’s Hits Prime Time When CordaRoy’s dynamic founder, Byron Young, reached out to Marketing In Color for help with his branding and marketing, he got more than he asked for – he landed an appearance on ABC’s hit TV show Shark Tank and a deal with “shark” Lori Greiner of QVC fame. Preparing Byron for His Big Break We immediately recognized that Byron’s good looks, confidence, and quirky personality – combined with his unique chair-that-converts-into-a-bed concept – would be perfect for the popular TV show. Then we prepared Byron for his shot at prime-time TV, coaching him on everything from the audition process to his on-air presence. Marketing for Continued Success On March 8, 2013, Bryon had his 15 minutes of fame, not only being...
Madico Case Study Featured Image Opening Up New Windows of Opportunity Branding for Bottom Line Results Madico Window Films, a $60MM global manufacturer of architectural and automotive window film, has built a solid reputation for its high quality films and unrivaled dealer sales support. As its marketing partner since 2003, Marketing in Color has helped to establish the Madico brand as an international powerhouse through a wide variety of B2B marketing initiatives, from branding high-end product lines, to developing robust online portals, to turning trade show presences into bottom line results. Increasing Brand Awareness Opening up new windows of opportunity means coloring outside of the lines, as we did when creating EasyEnergySavingTips.com, a B2C initiative that cost-effectively increased Madico’s brand awareness and tapped into a bigger pool of prospects – homeowners and property owners across the...
The Portico Case Study Featured Image Revitalizing Downtown Tampa’s Spiritual Community Re-imagining a Legendary Downtown Property When Hyde Park United Methodist was offered the former site of the historic First United Methodist church, Marketing In Color’s CEO, Cheryl Parrish, was part of the team leading the congregation’s decision. Once the church conducted extensive research and opted to take the property on, Cheryl volunteered MIC’s help in re-imagining the purpose of this legendary downtown property. Working closely with a team of church staff and lay leaders, we developed a strategy that would serve the quickly growing population of spiritual, but non-religious residents and workers, who were all part of the area’s burgeoning renaissance. Creating a Vibrant Urban Gathering Place The site was named The Portico (Tampa’s “front porch”) and its development was steered as a space where...
Joffreys Coffee Case Study Featured Image Giving Coffee Sales a Digital Pick-Me-Up A Popular Gourmet Coffee Brand As one of the first specialty coffee roasters in Florida, Joffrey’s Coffee & Tea Company has always had a passion for creating art with its premium coffees and teas. Over the past three decades, Joffrey’s has developed quite a following by sharing extraordinary flavors and experiences with its eager fans, culminating in being named the Official Specialty Coffee of Walt Disney World®, Disneyland Resort® and Disney Vacation Club in 2012. Leading the Charge in Digital Marketing To keep the momentum going, Joffrey’s turned to Marketing In Color to lead the charge in its digital marketing efforts. Through marketing automation and targeted online campaigns and promotions, we helped Joffrey’s bring its strong brand to life online and increase sales. From the...
HD Law Case Study Featured Image Giving a Law Firm a Makeover Rebranding Magic When partner Drew Lewis chose to leave the Tampa law firm of Haas Lewis DiFiore, Ray Haas and Dotti DiFiore saw an opportunity to not only rename the firm, but also rebrand it to better communicate their vision and focus. The firm reached out to Marketing In Color to work its magic. After a thorough evaluation of the firm’s current branding, positioning and competitive set, as well as its goals moving forward, we did a complete branding makeover to better reflect its progressive personality. An Exciting Transformation Leveraging the strength of the two primary partners, we renamed the firm and its url as “HD Law Partners” and www.hdlawpartners.com, which gave the partners the strong positioning needed with the names Haas and DiFiore, while...
Rhino7 Case Study Featured Image Helping the Growth Experts Grow Meeting Diverse Marketing Needs Rhino7 is one of the nation’s leading franchise sales and development companies, responsible for growing small franchise brands into national powerhouses with thousands of units. So as you can imagine, its marketing needs are as diverse as the many business models and brands that Rhino7 serves. Engaging a Variety of Prospects Over the last five years, Marketing In Color has been Rhino7’s exclusive marketing partner for its own initiatives, as well as for many of its clients. Many times it’s the all-important branding of a new business idea (or re-branding of a stale one) and its strategic positioning within the marketplace, including naming, logo design, tagline, website, and more. In addition to creating websites for numerous Rhino7 franchise brands, we’ve also...
Tampa Business Watch Case Study Featured Image Fighting Crime Without the Capes Expanding a Highly Successful Program Tampa Police Officer Sean Mahabir had developed a “business watch” program for Tampa’s Ybor City neighborhood that was responsible for cutting crime in half. While his program was highly successful, his branding lacked the professional feel he wanted. He also wanted to replicate and expand the program to other Tampa districts, so he turned to Marketing In Color for help. Unifying While Differentiating To position the program for broader success, we created an umbrella brand identity, naming it Business Watch Tampa and designed a logo that would have consistent recognition throughout the various Tampa business districts. We then created customized logos for each district by using the same design and color scheme, but changing the central icon. This gave the...
Evergreen Wellness Featured Image Reinventing the Golden Years - Creating an Entire Company from the Ground Up Normally we here at Marketing In Color help our clients with their respective marketing needs. But for...
Naviga Case Study Featured Image Helping a Search Firm Find the Right Brand - Overcoming Misperceptions Since 2002, Naviga has served prestigious employers nationwide with sales and marketing talent acquisition. As the economy began to pick up pace in...
The Villages Case Study Featured Image Showing Off Florida’s Friendliest Hometown - Helping The Villages Thrive For nearly 20 years, Marketing In Color has helped The Villages, Central Florida’s premier retirement community, with its marketing efforts. From...
CordaRoys Case Study Featured Image Putting CordaRoy’s on the Map – and in the Tank - CordaRoy’s Hits Prime Time When CordaRoy’s dynamic founder, Byron Young, reached out to Marketing In Color for help with his branding and marketing, he got...
Madico Case Study Featured Image Opening Up New Windows of Opportunity - Branding for Bottom Line Results Madico Window Films, a $60MM global manufacturer of architectural and automotive window film, has built a solid reputation for its...
The Portico Case Study Featured Image Revitalizing Downtown Tampa’s Spiritual Community - Re-imagining a Legendary Downtown Property When Hyde Park United Methodist was offered the former site of the historic First United Methodist church, Marketing In Color’s...
Joffreys Coffee Case Study Featured Image Giving Coffee Sales a Digital Pick-Me-Up - A Popular Gourmet Coffee Brand As one of the first specialty coffee roasters in Florida, Joffrey’s Coffee & Tea Company has always had a passion...
HD Law Case Study Featured Image Giving a Law Firm a Makeover - Rebranding Magic When partner Drew Lewis chose to leave the Tampa law firm of Haas Lewis DiFiore, Ray Haas and Dotti DiFiore saw an opportunity...
Rhino7 Case Study Featured Image Helping the Growth Experts Grow - Meeting Diverse Marketing Needs Rhino7 is one of the nation’s leading franchise sales and development companies, responsible for growing small franchise brands into national powerhouses...
Tampa Business Watch Case Study Featured Image Fighting Crime Without the Capes - Expanding a Highly Successful Program Tampa Police Officer Sean Mahabir had developed a “business watch” program for Tampa’s Ybor City neighborhood that was responsible for...
Storm Guard Case Study Featured Image Refreshing an Exterior Restoration Company’s Brand – Inside and Out - Addressing Several Challenges Storm Guard Restoration is a franchise company that specializes in insurance restoration for homes and commercial properties that have sustained storm damage....