CordaRoy’s Hits Prime Time
When CordaRoy’s dynamic founder, Byron Young, reached out to Marketing In Color for help with his branding and marketing, he got more than he asked for – he landed an appearance on ABC’s hit TV show Shark Tank and a deal with “shark” Lori Greiner of QVC fame.
Preparing Byron for His Big Break
We immediately recognized that Byron’s good looks, confidence, and quirky personality – combined with his unique chair-that-converts-into-a-bed concept – would be perfect for the popular TV show. Then we prepared Byron for his shot at prime-time TV, coaching him on everything from the audition process to his on-air presence.
Marketing for Continued Success
On March 8, 2013, Bryon had his 15 minutes of fame, not only being chosen over 40,000 other entrepreneurs to be on the show, but also signing a deal with Lori Greiner. This high-voltage jolt of exposure – by some estimates, worth about a million dollars of advertising – put CordaRoy’s on the map. And we’ve been his marketing partner ever since, helping him to leverage his success and increase sales through branding, social media, targeted digital campaigns utilizing marketing automation, and much more. Currently, CordaRoy’s sales are over $6MM, jumping 300% since our relationship began.