When partner Drew Lewis chose to leave the Tampa law firm of Haas Lewis DiFiore, Ray Haas and Dotti DiFiore saw an opportunity to not only rename the firm, but also rebrand it to better communicate their vision and focus. The firm reached out to Marketing In Color to work its magic. After a thorough evaluation of the firm’s current branding, positioning and competitive set, as well as its goals moving forward, we did a complete branding makeover to better reflect its progressive personality.
An Exciting Transformation
Leveraging the strength of the two primary partners, we renamed the firm and its url as “HD Law Partners” and www.hdlawpartners.com, which gave the partners the strong positioning needed with the names Haas and DiFiore, while leaving completely open and flexible the number of partners that may be added (or taken away) in the future. Next, we created a new logo using a modern type treatment and contemporary (but not too trendy) color scheme. Finally, we did a complete website overhaul to incorporate the new branding, streamline messaging, and make it easy to navigate. And we built the new site fully-optimized for search engines, to help it rank as high as possible in organic searches. After all, HD Law Partners were quite excited to show off their transformation.
Raymond A. Haas, Esquire
Partner, HD Law Partners
Branding livestock is simple. Branding a business is more complicated. Without the right brand, our business and its employees had no identity, ability to attract employees or otherwise have direction. Marketing in Color is a multifaceted organization that gave our business an identity, a brand and a plan for our future. We found that Marketing in Color has the necessary levels of expertise needed."