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Here at Marketing in Color we run a lot of digital ads, across several platforms and always with various messaging. In order to keep things straight we have created a few handy guides to help get us from concept to ad as quickly as possible. We have made one of those guides available to you here, for free!
See also: How to Approach Facebook Audiences
This guide outlines display ads for Facebook, both ads served natively by Facebook, as well as ads served by AdRoll. At a quick glance it shows you the recommended image sizes for each ad style, as well as the button choices available for that ad style. It also shows how the different copy areas are laid out on the actual ad, as well as how they are named and the copy lengths for each.
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