“Life begins at the end of your comfort zone.” The first time I read this Neale Donald Walsch quote I nodded my head and thought, “It may be a self-help cliche, but it makes sense. How else do we learn anything if we don’t get out of our routine and try something different?”
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I know, because it happened to me: I stepped out of my comfort zone – and into what seemed like the Twilight Zone.
Turn and Face the Change
What happened? I applied and accepted a full-time position as a copywriter, here at Marketing in Color. Prior to this I worked from home as a freelance writer. For 15 years, I’d communicate by yelling across the room. I kept track of my time on a legal pad, and all communication was done via email.
With just two people we didn’t need to use Skype for internal messages. There was no need for Basecamp to manage projects and communicate with clients. No Harvest to track time. No Ring Central number forwarded to my cell phone. No BambooHR to request time off. No Knowledge Base resource. No writing up a ticket for IT support. And no Passpack to keep track of the gazillion passwords I created for all of the above.
Basically, I went from a two-person, low tech desert to a highly sophisticated, technologically-forward oasis where 26 people spoke in tongues, and tossed around unfamiliar terms like beads at the Gasparilla parade.
It was bewildering. Although I was only seven miles from home, I was way out of my comfort zone.
Getting Back in the Groove
More than a month into my job, I’m happy to say I’ve found my rhythm. I understand and appreciate the processes and disciplines. The work, the people, the culture – it’s all good. Creating content for different platforms has taken my writing to the next level of diversity and creativity. It’s energizing.
Marketing in Color describes itself as a “Type A” company with a “No BS” approach. It’s not a cliché but the truth, and It’s an axiom that applies to both clients and employees.
I had no idea what I was getting into when I reached out for this position. But this much I know: real growth usually happens when you step outside of your comfort zone.