The holiday season is in full swing, and the Massage Envy Spas in the Tampa Bay area have already seen an increase in sales that boosted them to the #1 sales position out of 52 regions across the United States— and that’s based only on November’s numbers.
“Thanks for all your hard work in boosting those sales!” Rachel Dunning, Assistant Regional Developer for Massage Envy Spa, wrote in an email to Marketing In Color.
On the heels of a successful Mother’s Day campaign, MIC worked diligently to develop a focused marketing campaign for the Massage Envy Spa clinics in Hillsborough, Pinellas, and Pasco counties to capitalize on that momentum. MIC works closely with its clients to develop and execute the creative strategy, as well as strategically negotiate media buys to reach the largest potential target audience within our clients’ budgets.
In September and October, the focus was on brand awareness— getting the Massage Envy Spa name out there through local TV spots and billboards. Then in November and December came the holiday gift sales campaign, which included a strategic balance of local TV and radio spots, billboards, and direct mail.
“I’m happy to report year over year, gift card sales for the month of November were up 51%!” Dunning said. “The average amount of money spent per gift card was up 16.1%!”
And December isn’t over yet. The current campaign runs through Christmas. Last year’s holiday campaign helped boost gift card sales more than 24%, giving the region the highest year-over-year increase in gift card sales in the entire Massage Envy Spa national network.
We’re looking forward to seeing the final results of this year’s campaign!