Marketing to millennials is all about understanding how this generation uses the Internet and social media as a main line of communication. About 92% of teens go online daily, and most of this energy is put toward social media. That being said, it’s important for brands to understand how to navigate and utilize social media to their advantage in order to attract and keep millennials as the target market.
Between the use of smartphones, tablets, and laptops, millennials are constantly capable of logging onto different social media platforms. There is 24-hour access to brands, making marketing efforts and possibilities seem virtually endless. With so many various ways to reach this generation, it simply takes sparking their interest in order to obtain their business or attention. The Internet has done the tough work for brands, all they have to do is be a little creative.