Jessica, our newest account executive, is a blend of brains and beauty, BA in Journalism and MBA in Business Administration, big-picture thinking and a careful eye to the details. And we’re so excited to welcome her to the Marketing In Color team!
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At MIC, Jessica serves as account executive on several accounts, including Evergreen Wellness, Holy Hog Barbecue, Regulatory Compliance Associates, and Sea Link International. Her superior skills in marketing research and strategy and experience in managing creative production are a tremendous asset to helping our clients achieve their marketing objectives.
“Jess is an ideal hire for the accounts management team,” says CEO Cheryl Parrish. “In fact, within her first 30 days, she was promoted from Account Coordinator to Account Executive, and we expect her to continue to grow and flourish here at MIC.”
A recent MBA graduate from The University of Tampa, Jessica gained invaluable experience while there, serving as editor-in-chief of The Minaret, the UT student newspaper, and leading a team of 15 editors and 50+ staff. She also spearheaded social media and email marketing efforts as a graduate assistant to the Dean of UT’s College of Arts and Letters. Jessica also pursues her passion for writing and photography on her fashion blog, Stitch & Strut.
Jessica is thrilled to join the MIC team: “I’ve always loved storytelling and consider myself a creative at heart. Journalism allowed me to explore that creativity in writing, design, photography, and so much more. When I graduated undergrad, I wasn’t sure what the next step was so I continued my education and found a passion for marketing. It allows me to tell stories through branding and exercises all other facets of my creativity.”
Outside of the office, Jessica loves playing guitar, delving into a good book, bingeing on Netflix, going to concerts, and is trying to learn to speak Japanese. Seeing how much she’s accomplished at MIC already, we’re betting she’ll master it.