Google the word “autodidact” and you’ll find a list of luminaries that include Leonardo da Vinci, Ernest Hemingway, Jimi Hendrix, Frida Kahlo, and Steven Spielberg. What did they have in common? They were all self-taught individuals who learned and mastered their craft with no formal training or education.
Add MIC’s newest Senior Graphic Designer, Gediam “Gedy” León, to this list.
Gedy (pronounced “Jeddy”) pursued her passion for graphic design at the school of Google, books, blogs, and conferences. Before arriving at MIC, she worked full time for a UX agency as a home-based web and UI/UX designer. Two of her favorite positions included working as a Creative Director that managed a team of seven designers, and leading the design for an organization of 500+ employees and tens of thousands of followers online and on social media. In this capacity, she creative directed everything from brand design, to stage design, and all the materials for a year-end conference.
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Originally from Puerto Rico, Gedy moved to the Tampa Bay area at age 14 where she lived for more than a decade. She then moved to Kansas City for eight years, before happily returning to the Bay area in 2016 so her young son could grow up with his cousins.
“So far, I am very impressed with the quality of people working at MIC,” enthused Gedy. “They seem to really enjoy what they do…and in my opinion that is rare to find in a company. MIC is also organized and seems to deeply care about their clients’ success. I enjoy that.” Asked about Gedy, Associate Creative Director Diego Aguirre stated, “A Senior Designer needs to possess a combination of seasoned design skills, dependability, great communication skills, and leadership potential. In Gedy, we found all these qualities.” He added, “It’s like when you find that perfect font for that awesome logo you’re designing! Yeah…we’re happy with her.”
In her spare time, you’ll find Gedy at the beach, festivals, theme parks, and baseball games. She’s also impassioned about series and movies, collecting techy gadgets, trying out new foods and cocktails, and learning about new trends in typography. Oh, and if that isn’t enough, she remains actively involved in the design community via social media, and has had her work published twice in web designer magazines.
The most famous autodidact, mythologist Joseph Campbell wrote, “Follow your bliss and don’t be afraid, and doors will open where you didn’t know they were going to be.”
In Gedy’s case, that means traveling the world, specifically France, the United Kingdom, Italy, Japan, and Croatia. But don’t call them future plans, they’re certainties. Because that’s what autodidacts do – they follow their bliss and make it happen.