Creative. Patient. Organized. Hardworking. The traits that make pastry chefs masters at their craft are also what make exceptional creative directors. Lucky for us, we got both with Nannette Gonzalez, MIC’s newest Associate Creative Director.
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Born in Puerto Rico but raised in Orlando, Nannette or Nan, as she’s known, earned her BA in Graphic Design with a focus on Motion Graphics from California State University, Northridge. Studying her passion allowed her to channel her creativity into a career and let her “color” for a living.
Prior to joining MIC, Nan held graphic design positions at various companies and was a pastry chef at two highly-respected yacht clubs. But her favorite was being a business owner/marketing manager for her family’s home improvement and installation company in California, whose last project was showcased in Architectural Digest.
At MIC, Nan serves as the Associate Creative Director on The Villages Health account, working closely with writers, designers, and the accounts team to concept and develop strong creative solutions that meet clients’ marketing objectives. “MIC is an incredible place to work; with a talented group of professionals who are extremely passionate about all things marketing,” says Nan. Fellow ACD Diego Aguirre returns the compliment, “Oftentimes, new staff members are highly qualified and the lingering thought is, will they fit into our culture? Then there are rare instances where, from the start, a person feels like they’re already part of the family. Nannette is the best of both worlds! A highly skilled designer with a wealth of experience, and from her very first interview it was clear that she’d be an ideal leader at MIC.”
When Nan’s not leading the charge on the latest marketing initiative, Nan continues to challenge her right brain in the kitchen, whipping up sublime pastries like crepe cakes, baked French toast, sandwich cakes, cinnamon rolls, flan, and her all-time favorite, peanut butter-butter cream frosting, which she happily devours by itself. With homemade delicacies like these, it’s no wonder her cat Marley acts like a dog, sitting up and begging for food.
One day in the future, Nan hopes to be a Food Critic. Until then, we’re happy to sample all her heavenly creations–then give her tips on how to turn pro.