market research

Are you satisfied with the results your business is getting? Are you starting up a new business?

Every business owner knows that in order to build an ongoing, sustainable business, you have to acquire customers and keep them. Easy, right? Just build the website and they will come… Not quite! In an increasingly fragmented marketplace, your business needs to be where your customers are. So does that mean online and social media, or should you be reaching them through traditional media like television, radio, billboards or even direct mail? And what about your competitors? Marketing In Color begins with market research to understand your business, industry, competitors, and target audience. We then analyze your business to identify your core customers, what their buying behaviors are, where they are, and why they buy from you. This creates a foundation for setting a positioning strategy and developing a results-driven marketing plan.

Successful Brands Know the Crowd - Featured Image Successful Brands Know the Crowd - Here’s the deal. Recently, I decided it was time to purchase that muscle car I’d always dreamt of owning. However, I couldn’t even think about...
A Mind Map of a Marketing Information System A Mind Map of a Marketing Information System - This will be the last blog in my series on market research. In previous blogs, I posed questions to challenge senior managers and business owners...
Get Started with Market Research Get Started with Market Research in Your Organization - In my previous blogs, I have called attention to the importance of developing a market research process to support your organization. Whether you decide to...
Why Market Research Is Necessary 3 Truths Why Market Research Is Even More Necessary Today - In my last blog, Do You Really Know Your Customers? You may have read it and felt that you and your organization have a good...
Do You Really Know Your Customers Do You Really Know Your Customers? - I fondly recall the senior executives of a company I once worked for boldly claiming that they knew their customers!  These executives were routinely jetting...
market research Market Research - Are you satisfied with the results your business is getting? Are you starting up a new business? Every business owner knows that in order to...