When it comes to social media, we know how challenging it can be to keep up with all the platforms. And while not every social platform is a perfect fit for your brand, Instagram is becoming a good choice for many companies. If your business isn’t already on the mobile-based photo and video sharing social network, here are three reasons to re-consider.
Brand Engagement is Higher
One of the main goals of social media is to get people talking, and Instagram’s per-follower brand engagement is higher than any other social network. A recent study by Forrester Research found Instagram posts generate a per-follower engagement rate of 4.21% – that’s 58 times higher involvement per follower than Facebook and 120 times more than Twitter. Instagram has been around for less than five years, and it already has 300 million monthly active users with more than 70 million photos shared daily, according to the company’s website.
Instagram’s Search Got Better
In June, Instagram improved its search functionality to be more like Twitter. The latest changes to the app make it easier for users to find posts by searching for hashtags, specific places, and events– giving brands a better opportunity to capitalize on trends in real-time. Previous versions only allowed you to search for photos and videos based on users you followed and posts you liked in the past, limiting a brand’s overall exposure. Another cool new feature about to pop up improved image quality. Mashable reports that Instagram is rolling out 1080 x 1080 resolution pictures across iOS and Android, up from its 640 x 640 pixel resolution requirement.
Your Users Can Generate Content
It can be challenging to post a lot of photos for your business. But for many companies, loyal customers are doing the work already. It just needs to be curated. With the improved search functionality, you can find user-generated content by monitoring your brand’s (or industry’s) hashtags. Using this content as part of your posting strategy allows you to increase audience engagement and can give the audience incentive to share their photos of how they interact with your product. A few tips if you’re going to try this: review a user’s account before sharing their content to judge if they’re a good brand ambassador, give credit by tagging the original photographer in your caption, and come up with a hashtag to consistently use (if you don’t already have one).
Still not convinced about the world of filtered photos? Consider this: an estimated 27.6% of the U.S. population uses Instagram, and that’s expected to increase to nearly one-third of U.S. residents by 2018.