About MIC

Since 1996, we’ve built a rock-solid reputation for delivering results, whether that’s helping our client partners win new business, influence a tough crowd, or be on the cutting edge.

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marketing in color - our history
marketing in color - our history

Our History

Marketing in Color (MIC) was founded in 1996 by the wife and husband team of Cheryl and John Parrish. With their ad agency experience and entrepreneurial spirit, they crafted MIC into what it is today: a full-service marketing enterprise with capabilities to support web development, brand strategy, graphic design, marketing automation, in-house video production, social media, and other services.

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Our History

Marketing In Color was founded in 1996 by the wife and husband team of Cheryl and John Parrish. Bringing our ad agency experience with us, we quickly ramped up our home-brewed operation to produce broadcast TV and radio commercials, corporate videos, print ad campaigns, collateral, and more through other agencies, as well as direct clients.

As our company grew in the early 2000s, we entered the interactive CD-ROM business. In addition to ongoing client work, we focused highly on the dental industry, presenting at national tradeshows to market what we referred to as CD-brochures. These handy disks featured video and interactive content, customized to individual dental practices. The practices gave the disks to patients as a referral mechanism, to be shared with friends and family. Dental practices across the U.S., Canada, and the U.K. were counted among our clients.

As the Great Recession and declining CD industry took hold, Marketing In Color transformed into the company it is today – a full-service marketing enterprise with capabilities to support web development, brand strategy, graphic design, marketing automation, in-house video production, social media, and other services.

During this transition, Herb Young joined Marketing In Color as a partner and brought with him three decades of career corporate experience, where he served as a senior research analyst for several Fortune 500 consumer packaged goods companies.

In 2016, Charles Calise, another seasoned consumer packaged goods veteran, joined the team. Today, as Vice President of Operations, he handles all business development for Marketing In Color.

“There’s a reason we call ourselves a marketing company and not an ad agency,” says CEO Cheryl Parrish. “We’re not interested in creating flashy ads to win awards. We don’t even enter award contests. We’re too busy focusing our time getting super involved in the DNA of our clients, to help them find opportunities they’re too close to see for themselves.”

So, it’s not just advertising. Ultimately, everything about your business impacts marketing. How you present yourself in communications – internally and externally. How people perceive your brand and company culture. What your goals (and dreams) are. How to keep up the morale of your team. Literally everything can be traced back to your overall success.

Meet the Team

We're digital marketing specialists, account managers, social media strategists, web developers, designers, writers, producers, editors, researchers, and business people who work closely together to create magic – and results – for our clients. We're also one medium-sized, happy family.

Our True Colors

At MIC, we want to positively impact every client we engage with. We strive to inspire, challenge, and show our true colors in everything we say and do. And that, ladies and gentlemen, is what it means to Think In Color.

Be a Partner

Be a Partner

Instead of being “order-takers,” we enter into long-term relationships, where we collaborate, plan and execute strategies to help brands grow.

Give Back

Give Back

We’re grateful for the opportunities provided by our local community, and strive to make a lasting difference in the businesses and organizations we support.

Cultivate Growth

Cultivate Growth

Our team is encouraged to continue their educations, learn new skills, and think entrepreneurially.

Prosper

Prosper

We value the honest, effective management of funds and resources, as well as a healthy work-life balance.

Stay Creative

Stay Creative

We don’t settle for cookie-cutter or trendy solutions for our partners. When it comes to creativity, we’re not afraid to color outside the lines.