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Open Your Eyes - Featured Image 001 Open Your Eyes What Are You Saying? You see it all the time, adverts or messaging online and via traditional media for free websites for your business. And while some of them certainly may be a great deal, I’ve found myself wondering if businesses that are actually using such gimmicky services are really getting anything out of it? Back in the mid sixties, philosopher and communications theorist Marshall McLuhan penned the phrase “the medium is the message”. And if your medium of contact to your customer base is a cookie-cutter template of a website using mediocre stock images to visualize your message, are you really saying anything important about your company? See Also: 3 Things Your Web Developer Should Be Telling You About SEO You Know It’s Important...
Fair Use Content for Video 001 Fair Use Content: When is it Okay to Use Copyrighted Material in Your Video? For many commercial content creators, the urge to use someone else’s content can be a powerful one. Maybe it’s a track of music from an obscure indie band, or that breathtaking time lapse you found on YouTube. One voice in your head says: go ahead use it, your client will think you’re brilliant, and nobody will ever know that it’s stolen. The other voice in your head says: don’t do it, why risk it? Let me reinforce the voice that says: Don’t do it! Today video is circulated through a vast number of outlets and you never know where it could end up. That obscure music track from the indie band could be topping the charts six months from now. Think about it, what if...
Star Wars and Lightsabers - Featured Image 001 Star Wars and Lightsabers… What’s That Gotta Do With Me? I love the Star Wars universe! What I love most is the Jedi Order. The Jedi are the peacekeepers of the galaxy. Jedi start their journey at a young age as Padawan learners. A crucial part of Jedi training is building their Lightsaber, the trademark weapon of a Jedi. Padawans travel to the caves of Ilum, where they find unique crystals encrusted in the cave rocks to power the Lightsabers. At the cave they carefully assemble their weapon with a unique blade color and hilt design… a reflection of the Padawan’s individuality. This weapon becomes the Jedi’s most trusted companion. Like Padawans, you’re on a journey, both personally and professionally. In your professional journey you might have been handed certain curveballs that are out of...
Spring Cleaning Is In the Air Spring Cleaning Is In the Air! March 20th marked the first day of spring this year. As a marketing company based in Florida, this didn’t mean much for us, since we hopped right into our predicted high 80s humid weather. But what spring did connote to us is, spring cleaning! What? Not as excited as we are? You should be! This practice allows you to get organized from all that holiday madness and be more efficient in your daily workflow. Here are a few work tips for franchise employees and owners alike to follow. Tip #1: Organize that Computer Desktop Has it been a few months since you’ve seen your desktop image? Do you even remember what it looks like? Now is the time to start organizing all those files into...
Open Your Eyes - Featured Image 001 Open Your Eyes What Are You Saying? You see it all the time, adverts or messaging online and via traditional media for free websites for your business. And while some of them certainly may be a great deal, I’ve found myself wondering if businesses that are actually using such gimmicky services are really getting anything out of it? Back in the mid sixties, philosopher and communications theorist Marshall McLuhan penned the phrase “the medium is the message”. And if your medium of contact to your customer base is a cookie-cutter template of a website using mediocre stock images to visualize your message, are you really saying anything important about your company? See Also: 3 Things Your Web Developer Should Be Telling You About SEO You Know It’s Important...
Fair Use Content for Video 001 Fair Use Content: When is it Okay to Use Copyrighted Material in Your Video? - For many commercial content creators, the urge to use someone else’s content can be a powerful one. Maybe it’s a track of music from an...
Star Wars and Lightsabers - Featured Image 001 Star Wars and Lightsabers… What’s That Gotta Do With Me? - I love the Star Wars universe! What I love most is the Jedi Order. The Jedi are the peacekeepers of the galaxy. Jedi start their...
Spring Cleaning Is In the Air Spring Cleaning Is In the Air! - March 20th marked the first day of spring this year. As a marketing company based in Florida, this didn’t mean much for us, since we...
This Is How I Unstress Bicycling: This is How I Unstress - If you’re a business owner, work in marketing, or both, you understand the pressures and stresses that go with the territory. Even the most passionate...
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