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Building Strong Client Relationships


At Marketing In Color, we are not your typical marketing agency. You won’t see us doing one-off logos or accepting orders to design business cards. Yes, we can do that, but that’s just not our style. We are your marketing partner. We work with companies that may have a small, in-house marketing staff, but need a full marketing team. That’s where we come into play. We collaborate with companies long-term to help develop and execute their overall marketing strategy. This includes the branding, the look and feel, the voice, and everything in between. From the perspective of an account manager, here are a few things that really help build strong client relationships.


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CommunicationLike any healthy relationship, communication is key. Clients expect full communication – and rightly so. They expect communication that is transparent, clear, and timely. But we also have these same expectations. If a client is not fully open with their wants and needs, there is always the chance for error. Whenever we meet with our clients (which at the minimum is weekly), we have an agenda that specifies what we will be discussing and what needs to be accomplished in the meeting. This strategy creates structure and keeps our conversations on track. If we ever leave the meeting with unanswered questions, we are in constant contact with the appropriate individuals who can get us the answers we need.

A Key Point Person

A-Key-Point-PersonIt’s critical to our ability to do our best work for our clients to have one point person to work extremely closely with on a day-to-day basis. Just as the MIC account managers are the liaison between the client and our internal team, this point person is the liaison between the C-level at their company, and one of MIC’s account managers. We trust they are communicating exactly what their management is communicating. We also trust that they will be timely in their responses, to get us what we need when we need it, so we can ensure that we deliver on time.

Meeting Deadlines

Meeting-DeadlinesWe meet deadlines. And the only way that is possible is when we have responsive clients that provide us with everything we need to deliver. If, for some reason, our client is unable to meet a deadline, they notify our team before it’s too late. The timelines we create for our clients are so critical to the way we operate, and clients that meet their deadlines get our best work. We understand that unforeseen events occur that leave our clients reacting to situations. But it is so crucial to have that open communication so that we can help nip problems in the bud.

We Are Your Second Line of Defense

We-Are-Your-Second-Line-of-DefenseOur clients are part of our team. We want our clients to look good no matter the situation. If we are notified of a “fire” that needs to be put out, we jump on the project immediately to help prevent any harm. We’ve stayed late many nights to ensure projects are complete and new project proposals are finalized. We are always looking to make our clients better and take them to the next level. Great clients are clients that also want to see that growth. We go the extra mile for our clients in hopes that our clients will go the extra mile for us, too.

We’ve been working with some of our clients for more than 10 years. It is the open communications we’ve built with our clients, the trust they’ve bestowed on us, and our ability to deliver great work that has created the most successful client relationships. If you think your company needs our services, please reach out to us. We’d be happy to discuss your marketing options and listen to what your company’s wants and needs are.

About The Author

Courtney Peffley
Courtney Peffley is an Account Manager for Marketing In Color. She is a 2014 graduate of the University of Tampa's MBA program with a B.A. in marketing—also from UT. Courtney, who began as a social media marketing intern for MIC, is on the social media team and also supports the account services team.
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