A Popular Gourmet Coffee Brand
As one of the first specialty coffee roasters in Florida, Joffrey’s Coffee & Tea Company has always had a passion for creating art with its premium coffees and teas. Over the past three decades, Joffrey’s has developed quite a following by sharing extraordinary flavors and experiences with its eager fans, culminating in being named the Official Specialty Coffee of Walt Disney World®, Disneyland Resort® and Disney Vacation Club in 2012.
Leading the Charge in Digital Marketing
To keep the momentum going, Joffrey’s turned to Marketing In Color to lead the charge in its digital marketing efforts. Through marketing automation and targeted online campaigns and promotions, we helped Joffrey’s bring its strong brand to life online and increase sales. From the “Magic in Your Mug” promotion with Disney that garnered tens of thousands of leads, to banner ad campaigns that performed with high conversion rates, the company began seeing results instantly. We created email templates for its ongoing communications to existing and new customers that provided brand consistency as well as creative flexibility. We also tested creative executions and its brand presence in different online markets, providing the feedback to tailor communications moving forward. All in all, when we brought our digital expertise to Joffrey’s artisan coffee craftsmanship, what we brewed up was the beginning of a very successful partnership.