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Characteristics of a Great Account Manager

Characteristics of a Great Account Executive - Featured Image

Every time we hire a new Account Manager (AM) — or a less senior person to be groomed for an eventual AM position — I look for a very specific set of skills and attributes. Being or becoming a great AM requires certain core aptitudes and attitudes that can be nurtured, but really can’t be taught – in my opinion, you’ve either got them, or you don’t.

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Octopus Arms

Octopus ArmsThe first thing I look for in a potential AM is what I call octopus arms, which is the ability to multi-task. But I don’t mean just jumping from one thing to the next and keeping a lot of balls in the air – I mean doing so effectively, productively and with a high degree of organization and poise. A really great AM thrives on managing multiple projects at the same time, keeping the creative team as stress-free as possible, and maintaining a laser focus on creating an outstanding experience for the client. Whatever is going on behind the scenes, the best AMs always remain cool, calm and collected.

Playing Referee

Playing RefereeAn accomplished Account Manager will seamlessly navigate the treacherous waters of giving the creative team plenty of latitude to create, while making sure the client’s objectives are being met, and keeping everything on time and on budget. It’s not easy to be the liaison between the internal team and the client, especially when the Creative Director is pushing hard for something he passionately believes is right for the client, but the AM knows the client will reject it. There is a natural tension that comes out of this dynamic almost daily, but a great AM manages everyone with fairness, and consistently finds the right balance to keep everyone invested and moving forward.

Making it Personal

Making it PersonalThe best AMs I’ve worked with treat their clients’ projects as their own, because they’re genuinely excited and passionate about what they’re helping them to achieve. (Before you read on, please hear this: I am not a workaholic. I work hard, but I also play hard. I believe in being human first, and that life comes first and work second. I’m speaking here to some of the qualities that, in my experience, have made the best Account Managers.) They check emails at all hours, stay late or come in early when needed, and never take their finger off the pulse of what’s happening in their client’s business or industry. They are always learning, growing and reaching for more – not trying to impress me or anyone else, but because it’s in their blood. They can’t not do it.

I love account service, and I’m proud to manage a team of highly professional, smart, capable account service professionals that have octopus arms, play referee, and make it personal every day. Think you might be a good fit for the Accounts team at MIC? Send me your resume and cover letter:

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About The Author

Cheryl Parrish
Cheryl Parrish is President & CEO of Marketing In Color with a 25-year career in marketing and advertising, nearly all of it as the owner of firms in Connecticut or Florida. She is driven to engage candidly and fruitfully with clients from virtually any industry, and to lead her team both in crafting branding strategies and creating new friends and believers in MIC’s marketing philosophy.
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