As Thanksgiving approaches, I can’t help but remember the first time I had Thanksgiving dinner on my very first visit to the U.S. about 16 years ago. Cranberry sauce and turkey together was a delicious and unexpected taste sensation. Yum! Those extraordinary combinations are what make this finger-licking meal ideal. And so it goes with marketing. Cooked to perfection with a smart strategy and served with the right mix of engaging communications, effective marketing delivers results that are truly satisfying. Bon appétit!