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Market Research

market research
Are you satisfied with the results your business is getting? Are you starting up a new business? Every business owner knows that in order to build an ongoing, sustainable business, you have to acquire customers and keep them. Easy, right? Just build the website and they will come… Not quite! In an increasingly fragmented marketplace, your business needs to be where your customers are. So does that mean online and social media, or should you be reaching them through traditional media like television, radio, billboards or even direct mail? And what about your competitors? Marketing In Color begins with market research to understand your business, industry, competitors, and target audience. We then analyze your business to identify your core customers, what their buying behaviors are, where they are, and why they buy from you. This creates a foundation for setting a positioning strategy and developing a results-driven marketing plan. For more information about Market Research, contact Marketing In Color.