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For Marketing and Everything Else, Boutique Is Better


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I don’t know if it’s because of my suburban upbringing filled with cookie cutter houses and shopping malls, but throughout my adult life I’ve developed a huge appreciation for the character of unique places and things. To me, there’s nothing better than the charm of a Craftsman bungalow, an eclectic shop, or an original restaurant. And when it comes to marketing and advertising agencies, I also believe that boutique is better. And not just for the people who work there.

I’m not alone in this opinion, and you can find plenty of people who agree for a variety of reasons, but here are just a few of the realities that I’ve experienced first-hand.

The A Team Every Time

The A Team Every TimeAs a client, probably the biggest advantage of working with a boutique agency is that every member on the team is the A Team. I’ve seen a lot of large agencies go in and wow prospects with big ideas and stunning executions all developed by their A Team, but when it’s time for the actual work to be done, it’s often the B, C, or even D team doing the work. It’s amazing what slips through the cracks and unfortunately, the client is the one who suffers.

Outsmarting, Not Outspending

Outsmarting, Not OutspendingThe worst thing about the above scenario is that the client probably paid a lot of money for mediocre work. At a boutique agency, the A Team never settles for mediocrity. In fact, it’s in their DNA to go above and beyond every time. No matter what their clients’ budgets, they make every dime count – and can prove the results. An A Team knows how to make an impact and move the needle for their clients. And they don’t settle for anything less than that.

See also: Why You Should Hire a Professional

Less Dysfunction, More Results

Less Dysfunction, More ResultsI was amazed the other day when here at Marketing In Color we had a staff photo shoot for our new website. Our A Team boys, Nick and Diego, pulled it off in a matter of hours. When it was my turn to get my picture taken, I walked into the conference room and they showed me some of the pictures. They looked fabulous! And they were choosing the pictures (each person would have a total of two final shots) as they went. Done and done. I had never seen this before. In fact, I had seen way too many photo shoots at other agencies where this process – including the final choosing and delivery of those photos to where they were needed – would take months.


Just one of the great shots Nick and Diego captured on our staff photo shoot.

When I mentioned this to our fearless leader, Cheryl Parrish, she summed it up best: “And it also helps that we’re not a bunch of prima donnas!” Yes! Yet another reason why boutique is just better.