If you have a beautiful website but people can’t find it, do you actually have a website?
If you’re like most small business owners, you want to attract a lot of traffic to your website. The more traffic to your site, the more sales you’ll have. That’s the idea anyway. And to get organic traffic to your site, you’ll want it to rank near the top of a Google search – not on the 12th page. And if you don’t care where your page is listed on a search engine like Google, then no need to continue reading this blog. But if you are looking to increase traffic to your site, potentially gaining more online sales, then continue reading.
Search Engine Optimization
Let’s start with the basics. Google and Bing are examples of search engines that millions of people use every day. They are the “librarians of the Internet” that help drive organic traffic to your site. They gather data from every page on the Internet to help users find relevant information. Your goal should be for your website to rank higher in the search engine’s results. This means you and your web development team need to focus on search engine optimization (SEO). So how do you maximize SEO to get your website to the top of the search results? Well there are a few components that go into SEO based on each search engines’ algorithm – aka the secret sauce to get your website noticed.
I sat down with Anna Bates, a local SEO expert in the Tampa Bay area and owner of Anna Branding & Co., to catch up on some of the key trends and must haves when it comes to maximizing SEO. Here are the top things you should be focusing on to maximize your website’s SEO.
See also: Accounting for SEO
Content, keywords, page titles, and everything else on your website impacts SEO. Anything on your website is considered on-site SEO. Both the backend and front end of your website matters, Bates explained. Your website needs to be built to provide a good user experience for visitors. Otherwise you’ll have people leaving your site as quickly as they got there.
Content is Still King
Having content on your website is key. But not just any content; it needs to be quality content. Quantity is important, but the quality of your content is much more valuable – especially when it comes to search engine algorithms. Blogs are great for increasing content on your site and showing visitors that you are an expert in your field. They can also give your company a personalized feel – it’s nice to know that your company has a personality.
See also: Blogging: You Can Run But You Can’t Hide
So content is king but how do we know what content should be on our site? Well for one thing, it needs to be relevant to your business and industry. And it needs to be useful information for your visitors. Google Search Console is a great tool for identifying what keywords are bringing in the most traffic to your site from Google. You can incorporate these keywords into your content to potentially increase SEO. These keywords can also be placed in links and page titles as long as the keywords are relevant to the topic.
Once you have all of your on-site SEO factors taken care of, you should then focus on implementing off-site SEO, Bates advised. Social media, digital advertising, and email marketing are all examples of off-site SEO. Wondering what to post and where? That’s where your content comes back into play! Yes, you can repurpose your content, and yes it helps with SEO. Get your information out there as much as possible. Post to social media linking back to your site. Send an email with your blogs and encourage people to share it. Guest blog for another website. Just get your website’s info out there.
Search engine algorithms place a heavy emphasis on linking. Having outbound links that link to other trustworthy websites help your SEO. And when a trustworthy website links back to your website or blog post – that is even better! Your website is getting more exposure and it is climbing the search engine ladder. #winning
Now you have some of the key components to increase your website’s placement on search results and maximize your site’s exposure. Every search engine algorithm is different and is constantly changing but the ones listed above have been considered the golden rules on a consistent basis, so incorporate them into your website’s marketing strategy.